California Winter was an offsite event as a part of NYCXDesign week organised in November 2021. The event aimed to introduced Denvir Enterprises to the east coast market as well as showcase the products of the brands that DE proudly represents.
The event's identity was inspired from the late 60s/ 70s California vibe, typography as well as colors and photography was all selected keeping in mind the direction of the theme.
Digital evite that was sent to invitees via email
The event was promoted on Denvir Enterprises' social platform as both posts as well as stories. The event details were shared via the NYCXDesign festival page as well.
The in-person event included collateral such as the DE product showcase decks, business cards as well as take-away cards from the event. The take-away cards were designed in the form of tarot cards.
The back of the take-away cards included the layout map of the event location, highlighting the showcased products and featured brands.
Event photos are a courtesy of the Denvir Enterprises team and website.
Event photos are a courtesy of the Denvir Enterprises team and website.
The take-away cards back showing the products in displace at the event based on their location.
© Ravleen Kaur for Denvir Enterprises, October 2021
