This concept product is a cannabis infused tea named 'Berry Dreamz'.
The tea is a combination of Juniper berry with Blueberry Indica strain. The product comes in a package that consists of 10 teabags. It is specially targeted towards restful & relaxing sleep. The product is ideated keeping in mind the current LEUNE audience, the millennials.
This product, like other Leune products, attempts to destigmatize the use of cannabis and provides the product in a form that new users can feel comfortable with. The 'tea' also sits well with the concept of self-care, relaxation & a sound sleep.
This product, like other Leune products, attempts to destigmatize the use of cannabis and provides the product in a form that new users can feel comfortable with. The 'tea' also sits well with the concept of self-care, relaxation & a sound sleep.
The flattened package showing the dielines and the layout of the design
IG posts to introduce the product
The post should show the product front and center.. The product image makes it recognizable and makes it stand out.
Created multiple versions of the way the product could be introduced to its audience. Layouts with different mockups used in the design.
Email Design to introduce the product to the existing & new LEUNE customers.
© Ravleen Kaur
A conceptual project that was done as a part of a design exercise. This is not a real product or in real-time use in any ways.
